US neobroker Robinhood (NASDAQ:HOOD) has announced that its Robinhood Crypto unit has launched a series of new features specifically designed for its customers in Europe, including staking (the crypto equivalent of interest on deposits), localized apps, crypto rewards for new customers, and updated Learn & Earn modules. These updates aim to increase accessibility, improve the user experience, and reinforce our commitment to Europe-based crypto traders.
Robinhood expanded to the EU, focused on crypto trading, late last year.
Johann Kerbrat, VP and GM of Robinhood Crypto said:
“Since launching at the end of last year, our customers in Europe have told us loud and clear that they want an app that provides local language support and products that help them earn additional passive income. Robinhood Crypto is already one of the lowest cost places to trade on average with an easy-to-use interface that prioritizes education. Today’s news is a significant step forward in our mission to offer customers a more tailored in-app experience that meets their specific needs and helps them on their financial journey.”
Robinhood said that starting today, it is introducing its first-ever crypto-staking product, which will be available exclusively to customers in Europe. Robinhood Crypto customers can now stake their Solana (SOL) holdings directly through the app, allowing them to earn rewards with the flexibility to unstake at any time.
Also beginning today, new customers can earn a 10% bonus on their net buys over their first 30 days on the platform. The bonus will be paid out in USDC. This initiative is part of Robinhood’s strategy to attract new users and improve their crypto investment journey.
To better serve its EU customers, in the coming weeks Robinhood said the company will begin launching local language versions of the Robinhood Crypto app, starting with users in Italy, Poland and Lithuania. Once available in those countries, customers will have their experience translated into their native language, giving them more confidence and comfort as they research their investments and place trades.
Robinhood Crypto has rolled out a suite of Learn & Earn modules focused on AVAX, BTC and USDC. These Learn and Earn modules are tailor-made to help customers understand different cryptocurrencies while earning rewards along the way. These educational modules will soon be available in multiple languages including Italian, Polish and Lithuanian.
Robinhood Crypto added that it is always looking to improve the in-app experience to make sure it offers features and functionality that customers want. Since launching in December, here’s what the company has seen and heard from customers:
- Bitcoin (BTC), Dogwifhat (WIF), Solana (SOL), and Ethereum (ETH) have the highest total trade volume in Europe since launch.
- Bitcoin (BTC) remains the most held cryptocurrency on Robinhood Crypto in Europe.
- Poland, Italy, and Lithuania are among the top countries in Europe for Robinhood Crypto app downloads.
- Customers in Europe have said that the Learn & Earn program provides outstanding value and that there’s a significant appetite for educational content that rewards learning.
- Roughly a third of Robinhood Crypto users in Europe told the company that this is their first crypto trading platform.
- Customers in Europe reported that ease of use is one of the primary factors they consider when deciding where to trade crypto.