Thanks to a new partnership with payments giant Mastercard, ABHI, an embedded finance platform backed by Hub71, is offering its users access to Mastercard’s ‘Salary Advance Cards’.
ABHI explained it hopes the move will make international and domestic online payments more accessible for its earned wage access (EWA) users. Users will now be able to order the new Mastercard-powered card using the ABHI mobile app or 24/7 call centre.
By leveraging Mastercard’s technology and solutions, ABHI will enrich its suite of products and services to ensure safe and quick transactions for its users. As Mastercard and ABHI unite to advance financial wellness across the region, this partnership also signifies a leap toward fostering a secure digital economy.
Gina Petersen-Skyrme, VP and country business development lead, UAE & Oman at Mastercard, commented: “Mastercard is committed to leveraging cutting-edge technologies to develop new payment solutions that offer unprecedented convenience and security, with the aim of enhancing consumer experience and driving financial inclusion.
“With innovation and efficiency at its heart, our latest partnership with ABHI connects the fintech pioneer’s customers to our extensive global payments network, providing them with a whole new level of flexibility.”
This collaboration also marks a milestone in modernising the payment infrastructure and emphasises a shared commitment to empowering individuals and driving positive change in the financial landscape of the UAE and beyond.
Redefining ‘financial empowerment’
Omair Ansari, co-founder and CEO of ABHI, also discussed the partnership: “At ABHI, we’re embarking on a journey with Mastercard to redefine financial empowerment.
“Our partnership introduces Salary Cards powered by Mastercard’s technology that enables our users to make local and international payments, ushering in a new era of seamless transactions for working individuals.
“This collaboration fosters financial wellness and ignites transformative change, propelling us toward a brighter, more inclusive financial future for all.”
Since its launch in 2021, ABHI has already emerged as a prominent fintech company, earning recognition as one of the Future 100 companies in the UAE. It was also the first to receive the Technology Pioneer 2023 Award by the World Economic Forum. ABHI offers a comprehensive suite of products and services, including EWA, payroll solutions, and SME financing.
This latest partnership aims to strengthen the digital payment infrastructure, facilitate future transaction expansion, as well as promote financial inclusivity.