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Global law firm Goodwin has advised EMERAM Business Partners GmbH (“EMERAM”) on the financing for the acquisition of Provital GmbH (“Provital”).
Provital is a leading and fast-growing supplier of premium dog and cat food, using an exclusive network of specialist consultants to provide personalised, professional advice and long-term customer loyalty. Provital consultants are independent but work exclusively for Provital and receive ongoing training on the products they sell. Provital’s product portfolio focuses on premium quality wet food for dogs and cats, catering to the growing trend of quality-conscious pet owners.
EMERAM is one of the leading investment managers for medium-sized companies in the German-speaking region. The funds advised by EMERAM provide more than €700 million of capital for the development of growing companies. The portfolio includes companies in the technology/software, value-added services, and new consumer goods sectors. EMERAM acts as a long-term business development partner for its portfolio companies and promotes sustainable growth (organic and inorganic).
Goodwin’s transaction team was led by Munich partner Winfried M. Carli and Frankfurt associate Marius Garnatz (both Private Equity/Finance) and included associate Timo Baumann (Frankfurt, Finance), partner Oded Schein and associate Philipp Lauer (both Tax, Munich).
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