President Donald Trump’s new cryptocurrency can now be used to buy Trump-branded watches, fragrances, and sneakers.
The MAGA chief’s decision to launch a memecoin—a digital token which isn’t linked to any kind of underlying business or asset—immediately raised questions as to whether a conflict of interest would arise during his second term. The official memecoin immediately rocketed in value before declining from its peak, though it currently remains one of the world’s most valuable memecoins by market capitalization.
Amid questions about what the coin could be used for—aside from speculation and potentially netting Trump billions—several sites selling products licensing Trump’s brand are now accepting the tokens as payment.
Fans of the president can now use it alongside Bitcoin and credit cards on sites GetTrumpWatches.com, GetTrumpFragrances.com and GetTrumpSneakers.com, Bloomberg reported. The move comes after travel site Travala.com announced it would also be accepting the coin.
“On July 13, 2024, President Trump faced death and came up fighting!” the memecoin’s official website says, referring to the attempt on his life at a rally in Butler, Pennsylvania. “With his fist in the air and the iconic battle cry FIGHT FIGHT FIGHT, President Trump showed the world what a LEADER is made of. His strength and courage ignited a movement becoming the most memorable meme of the century.”
The site also reminds Trump’s supporters that the coins are intended to “function as an expression of support for, and engagement with, the ideals and beliefs embodied by the symbol ‘$TRUMP,’” and are not supposed to be an investment or security.