Harwoods Land Rover and Harwoods Jaguar, in Joule Road, will be sold to Middle Eastern DXB Investments as part of Harwoods Group’s sale of Jaguar Land Rover franchises to ‘resize and reposition’ the company.
No jobs will be lost in the takeover, and the sites will be rebranded as Southeast Motors.
Harwoods group chief executive Archie Harwood, the grandson of founder Wallace Harwood, said: “It has been our pleasure to serve the communities in which we have represented our manufacturer partners, and it has been decided by our shareholders that now is the right time for us to resize and reposition ourselves.
“We are confident that the proud teams we have built up will flourish under the new ownership, investment, and best practice that DXB will bring from their own experience of our industry.
“We will continue to invest our focus on the success, growth and development of our remaining operations.”
As part of the deal, Middle Eastern DXB Investments will also take on Harwood’s BMW and Mini Basingstoke Service Centre, in Edison Road.
Archie Harwood said: “We are immensely proud of the business that we have built up and the strong family business culture, which we have developed in our 94 years of trading.
“I would like to take this opportunity to offer a sincere thank you to all our transferring employees, who have supported our family in the creation, development, and operation of these franchise locations throughout the many decades we have traded and wish the new owners of the acquired businesses every success.”
The group will also be selling Jaguar Land Rover sites in Chichester, Brighton, Crawley and Croydon.