U-Haul Gallery, the nomadic enterprise staging shows in the back of rented lorries, has hit London for the first time. For over a year, the founders James Sundquist and Jack Chase have parked U-Haul hire trucks on the street outside busy US galleries and fairs. They have then thrown open the roll-up back door and invited passers-by inside to peruse the art.
The pair parked their hire truck near Frieze London in Regent’s Park yesterday, showing work by Vladimir Umanetz, including a portrait of the late rock star Tina Turner titled O-9 (Tina Turner) (2025) and priced at £10,000. Also on show was a mixed-media collaboration piece by Umanetz and Hikari Hamada, titled O-14 (LPSVCYDH) (2025-present), which was on sale for £11,000. The team were also selling “bootleg Frieze merch” for £30. The van cost £750 to hire.
“U-Haul is about re-empowering ourselves as artists,” says Sundquist. But why turn a truck into a gallery? “It’s the cheapest real estate you can get.” The duo were warned that the park wardens would soon ask them to leave—so they packed up and drove away.