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Home»Investing in Art»Gen Z Investors Shun 60-40 Strategy for Sneakers and Rare Cars, BofA Says
Investing in Art

Gen Z Investors Shun 60-40 Strategy for Sneakers and Rare Cars, BofA Says

June 18, 20241 Min Read


The new rich are trading long-standing investing tactics for more crypto-heavy portfolios and a passion for collectibles.

Roughly 94% of Gen Z and Millennial investors are interested in collecting items such as watches, rare cars and sneakers, according to a new survey of wealthy Americans by Bank of America Corp. It was the highest rate for any generation surveyed, with only 57% of Baby Boomers expressing interest in collectibles.



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