VividQ, a deep tech software company based in Cambridge, has raised $7.5m (£5.7m) in Series A funding, bringing the company’s total funding to over $30m.
Founded by Darren Milne and Tom Durrant in 2017, the startup specialises in holographic technology, creating 3D and holographic visual experiences.
It offers both software and hardware based solutions, and has IP around holographic displays. The company claims that its tech is comparable to something straight out of a sci-fi movie.
The funding round was led by Foresight Group LLP and included new investors such as GameTech Ventures and New York-based Ruttenberg Gordon Investments, as well as existing investors.
The new funding will expedite the company’s product development roadmap, making its proprietary technology available to existing and new global business partners.
“Spatial computing is rapidly growing as a consumer category, driven in part by the release of the Apple Vision Pro headset and advancements in generative AI from organisations such as Meta, which are pushing the extended reality (XR) industry beyond gaming to deliver immersive experiences across sports, entertainment, and everyday activities such as driving,” said Milne, CEO of VividQ.
He added: “While some of the biggest brands are navigating significant technical challenges to achieve mass consumer adoption, VividQ’s technology provides the solutions they need to deliver consumer-grade immersive experiences. Not only are we defining human-machine interaction beyond the headset, making science fiction a reality, but we are also setting the standard for the future of holographic display technology.”