A new Scottish design and build company used the unexpected setting of an art gallery to announce its launch, reflecting what it believes is a wider shift in how homes are being designed and built.
At a time when the built environment is under increasing pressure to reduce its environmental impact, Hoose said it is introducing a regenerative approach that aims to create homes which give back more than they take.
The company marked its soft launch on Wednesday, 19 March at The Stirling Smith Art Gallery and Museum, hosting a small gathering of collaborators, partners, and early supporters to introduce its work and way of thinking.
The decision to hold the event in a gallery setting was intentional. For Hoose, homes are not simply structures, but spaces that shape how we live, feel, and connect. By placing its work within a cultural environment, the team created space for a different kind of conversation, one centred on design, material, and the lived experience of home.
Hoose is led by a team with experience across design, construction, renewable systems, technology, and delivery, combining practical knowledge with a shared commitment to building in a more responsible and regenerative way.
This thinking is grounded in Scotland. Hoose draws on the principles of traditional Scottish buildings, looking to forms that are resilient, simple, and deeply connected to the land. These references are combined with a contemporary regenerative approach, using Scottish materials and local supply chains wherever possible to reduce environmental impact and support regional ecosystems.
At the centre of the evening was a physical sample build, allowing guests to engage directly with the materials and methods behind Hoose’s work. The aim was to make regenerative design tangible, moving it beyond concept into something people could see, touch, and understand.
Hoose’s land-to-living philosophy underpins this approach, guiding every stage from land and design through to construction and life in the home. Each project is considered as part of a wider system, supporting healthier living, long-term environmental impact, and a stronger connection between people and nature.
The event itself was informal and relational, designed to prioritise conversation over presentation. Guests included suppliers, collaborators, potential clients, and members of the local community, reflecting the interconnected nature of Hoose’s work and its emphasis on building relationships from the outset.
“We wanted this to feel like a genuine starting point,” said the Hoose team. “Not a big announcement, but a moment to share how we are thinking about homes, what we are working towards, and to spend time with people whose perspectives we value.”
Hoose is taking a measured and deliberate approach, grounded in collaboration and a clear point of view on how homes should be designed and built. The soft launch represents a considered first step, rooted in real materials, real conversations, and a long-term commitment to doing things well.