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Football Australia is delighted to announce the appointment of Caroline Veitch as Chief Financial Officer, commencing on 26 August 2024. Caroline will join CEO James Johnson’s Executive Leadership Team, bringing over 20 years of invaluable experience from various consumer-facing organisations.
Veitch has held prominent senior executive roles at Lion, KPMG, and Endeavour Group, where she has led and developed high-performing finance teams. Her extensive career spans the full spectrum of Finance, complemented by her strategic, consulting, change management, and HR expertise. Her unique combination of commercial and corporate roles, along with her ability to deliver results, implement change, and drive strategy through cross-functional collaboration, makes her a natural and engaging leader.
James Johnson, CEO of Football Australia, expressed his enthusiasm for Veitch’s appointment, stating: “We are thrilled to welcome Caroline Veitch to Football Australia. Her wealth of experience and proven track record in leading finance functions, business transformation, embedding commercial and financial rigour and balancing short- and long-term priorities will be invaluable as we continue to grow and strengthen our organisation. Caroline’s strategic mindset and leadership skills will be a tremendous asset to our executive team and the broader football community.”
Caroline Veitch shared her excitement about joining Football Australia, saying: “I am absolutely delighted to take on the role of Chief Financial Officer of Football Australia. Football’s ability to bring people together is unparalleled, and I am excited to work alongside the many different facets of the football community in Australia. Football has a very bright future in Australia and I’m looking forward to being part of shaping that, ensuring that the sport continues to thrive.”
Veitch’s appointment marks a significant step forward for Football Australia as the organisation continues to build on its commitment to excellence and innovation in Australian football.
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