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Home»Finance»Forget 6’5″ finance bros! The ‘ideal man’ is now a 5’7″ architect, dating app analysis reveals
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Forget 6’5″ finance bros! The ‘ideal man’ is now a 5’7″ architect, dating app analysis reveals

January 4, 20265 Mins Read

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The saying goes that ‘beauty is in the eye of the beholder’.

But have you ever wondered what the ‘perfect’ man looks like?

Now, just in time for ‘Dating Sunday’ – the busiest day of the year on dating apps – happn has uncovered what the most popular men on its dating app in 2025 look like.

A tall ‘finance bro’ might by the first to spring to mind, if the viral ‘Man in Finance’ TikTok hit is anything to go by. 

However, happn’s analysis actually shows that the ‘ideal man’ is now a 5’7″ architect.

Claire Rénier, a dating expert at happn, said: ‘It seems creativity, stability, and personality now beat height and a fancy job title.

‘Who would have guessed that blueprints are sexier than spreadsheets?’

If you don’t meet these criteria, don’t panic – there are several other ways you can update your dating profile to make you stand out the Dating Sunday.

Forget 6'5" finance bros! The 'ideal man' is now a 5'7" architect, dating app analysis reveals (stock image)

Forget 6’5″ finance bros! The ‘ideal man’ is now a 5’7″ architect, dating app analysis reveals (stock image)

Happn’s analysis found that the most like profiles in 2025 were for those from Glasgow, named either Emma or James.

In terms of heights, the most liked women stood at 5’2″, while the most popular blokes were 5’7″ tall.

If you’re not a 5’7″ James or a 5’2″ Emma, thankfully there are several other scientifically-backed things you can do to boost your chance of finding love online.

1. Pose with a dog

Studies have shown that posing with your furry friend in a picture is a sure fire way to increase your number of matches.

Dr Helen Fisher, a senior research fellow at the Kinsey Institute in Indiana and a chief adviser to Match.com told the New York Times: ‘Having a dog really says something about you.

‘It says you can care for a creature, that you can follow a schedule and get home to feed it, that you can walk it and love it and spend time with it.

‘That’s the bottom line message that women get when they see a man with a dog: He’s capable of nurturing, of giving without receiving a lot, of caring for another.’

Join the debate

What do you think makes someone truly attractive in today’s dating world, beyond looks or job titles?

Studies have shown that posing with your furry friend in a picture is a sure fire way to increase your number of matches (stock image)

Studies have shown that posing with your furry friend in a picture is a sure fire way to increase your number of matches (stock image)

Top 10 ways to improve your dating profile

  1. Include a photo with your dog
  2. Don’t use ‘sexy’ or topless photos
  3. Show off your Apple devices
  4. Take a selfie at a flattering angle
  5. Make yourself appear wider
  6. Ask a stranger to choose your photos
  7. Use a subtle and creative chat-up line
  8. Make your profile information ‘humble and realistic’
  9. Check your spelling and grammar
  10. Don’t set your standards too high 

2. Ditch the sexy snaps

You might be tempted to select sexy snaps for your profile – but studies show that it is best to leave things up to the imagination before meeting in real life.

For example, researchers from the University of Arizona found that people with sexy photos on their dating profiles are more likely to seen as incompetent and unlikeable.

Meanwhile, a team from the University of Colorado revealed that men who pose topless on Tinder are seen as more promiscuous.

3. Use a subtle chat-up line

While not everyone’s cup of tea, a chat-up line can grab attention and help help break the ice during an initial interaction.

Researchers from the University of Electronic Science and Technology of China sayd that subtlety and creativity is the secret to a successful one liner.

‘Your eyes are like morning dew’ and ‘your garden is a sea of flowers’ are apparently the way to a woman’s heart.

In contrast, direct and crass chat-up lines such as ‘those clothes would look great in a crumpled heap on my bedroom floor’ or ‘your lips are so sexy’ won’t get you anywhere, the research suggests.

4. Stay humble and real

Keeping your online dating profile humble and realistic is the key to success, researchers from the University of Iowa have previously revealed.

They found that people who are looking for love online are less apt to trust a person with a flashy profile.

Instead, they prefer a potential partner who appears not only successful, but humble and real as well.

5. Use spell check

Spelling errors are a big no-no on dating profiles, according to a study from Tilburg University.  

Their research found that if a profile has spelling mistakes and grammatical errors, it is perceived as less intelligent – and is less likely to be a match.

‘This is subsequently likely to be perceived as unattractive,’ says report author Tess Van der Zanden from Tilburg University.

HOW HAVE IDEAS ABOUT THE ‘PERFECT’ FEMALE BODY CHANGED?

Perceptions of the ideal female body can be linked to representations of women in media, whether found in pop culture, fashion or even politics.

These images of feminine attractiveness have changed significantly over the years.

1910 The Gibson Girl – An image produced by American graphic artist Charles Dana Gibson depicted the ideal female figure as tall and regal with an S-curve torso shape

1920 The Flapper –  Cultural change sparked by the suffragette movement gave birth to short hair, knee length dresses and a more rambunctious, yet petite, view of female beauty

1950 The Hourglass –  Voluptuous curves became important following the end of WWII, which also saw the creation of one of the most influential female bodies, Barbie 

1960 The Twig – British cultural icon and model Twiggy brought forward an androgynous look in female ideals where small breasts and thinness were key

1990 Heroin Chic – Supermodels like Kate Moss bring their thin grunge looks to the runway  

Today – Muscular and toned bodies are preferred over slim figures 

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