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Home»Investments»Jazz Delivers Strong 2025 Growth as Digital Services and Network Investments Accelerate Scale
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Jazz Delivers Strong 2025 Growth as Digital Services and Network Investments Accelerate Scale

November 10, 20253 Mins Read

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Jazz, Pakistan’s leading digital operator, invested over PKR 37 billion during the first nine months of 2025 to expand network capacity, enhance digital platforms, and strengthen service resilience. This investment supported broad-based revenue growth across telecom, fintech, and digital services, reinforcing the company’s ongoing transition into a ServiceCo — an integrated digital services provider.

Overall revenue in the third quarter of 2025 increased 14.6% year-on-year (YoY) in local currency, led by solid performance in telecom and continued momentum in digital services. Core telecom revenue grew 9.8% YoY, supported by an expanding customer base and stronger engagement with data products. Average revenue per user (ARPU) rose 12.3%, reflecting improved pricing and higher digital usage.

EBITDA in the third quarter of 2025 rose 27% YoY in 3Q25, with the margin improving to approximately 46%, supported by operational efficiencies and more stable energy costs. The 4G customer base surpassed 55 million (+11.4% YoY), with 4G penetration reaching 75.7%. Multiplay users—customers engaging across connectivity, fintech, and digital content—grew 28.6%, now making up nearly 38% of the base.

Digital services remained the primary growth engine, with direct digital revenue up 28.5% YoY. JazzCash led this segment with 32.8% revenue growth, complemented by Mobilink Bank’s 34% revenue growth, driven by deeper digital adoption and increased lending activity.

JazzCash maintained its leadership in digital financial services with 20.6 million monthly active users and a 57.8% YoY increase in Gross Transaction Value (GTV) to PKR 3.9 trillion. With a merchant base of over 700,000, it processes more than 80% of Raast payment value under the Prime Minister’s Cashless Society initiative, enabling over 150,000 daily loans and achieving a record single-day disbursement of PKR 1.1 billion through 200,000 loans.

Tamasha reached a record 31.8 million monthly active users, driven by the Asia Cup, Tamasha Pro’s launch, and new content including a major TV network and Pakistan’s first AI-powered news channel—now among its most-watched features. SIMOSA, Jazz’s self-care and lifestyle app, recorded 21.8 million monthly users, and evolved its AI assistant into an agentic system handling bundle activations and complaints, serving 1 million monthly users.

Commenting on the results, Aamir Ibrahim, CEO of Jazz and Chairman of Mobilink Bank, said: “Jazz’s performance reflects the strength of our long-term strategy and our commitment to building platforms that enable access and opportunity. As we shift from connectivity to capability, we are investing in infrastructure, innovation, and people — to unlock value across Pakistan’s digital economy and empower every individual to participate in the country’s progress.”

Jazz today serves over 100 million users across a digital portfolio spanning fintech (JazzCash), entertainment (Tamasha), digital self-care (SIMOSA), InsurTech (FikrFree), cloud & cybersecurity (Garaj), and gaming (GameNow) — reflecting its evolution into Pakistan’s leading ServiceCo focused on improving lives and livelihoods through technology.



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