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— Gertrude, the groundbreaking online art platform reshaping how contemporary art is discovered, bought, and sold, has announced the launch of its public crowdfunding campaign on Crowdcube. Opening to investors on August 18th, 2025, this initiative marks a pivotal moment for art lovers and forward-thinking investors to participate in the disruption of one of the world’s most exclusive industries.
Credit: Gertrude Caption: Gertrude App
Since its launch in 2023, Gertrude, The Art App has emerged as a transformative force in the art market, named in tribute to the avant-garde patron Gertrude Stein. The platform has successfully expanded the demographic of art buyers by creating a transparent, accessible ecosystem that welcomes everyone from first-time buyers to seasoned art collectors.
At the heart of Gertrude’s mission is its commitment to empowering independent and emerging artists. Unlike traditional galleries, which often take up to 50% of sales revenue, Gertrude ensures artists receive 70-95% of each sale. By eliminating the overhead costs associated with physical galleries, the platform enables artists to offer their work at more accessible price points and maintain sustainable careers.
But Gertrude is more than just a marketplace, it’s a career accelerator. The platform provides artists with sophisticated CRM tools and analytics, helping them build long term businesses rather than just selling individual pieces.
“We’re not just changing how art is sold; we’re changing how artists thrive,” says Will Jarvis, co-founder and CEO of Gertrude. “This crowdfunding round will allow us to scale our impact, bringing more artists into the spotlight and making contemporary art accessible to a broader audience.”
Will’s perspective has shaped Gertrude’s strategic approach, ensuring the platform understands both the creative and commercial sides of the art world.
The funds raised through this crowdfunding campaign will fuel Gertrude’s ambitious plans to expand its influence beyond digital sales. The company is forging partnerships with institutions like New Contemporaries and Apollo Painting School to nurture emerging talent. It is also developing innovative features, including geolocation based exhibition invites and regional hubs to spotlight underrepresented art scenes in cities like Lagos and Jakarta.
“The next decade belongs to artists who embrace collaboration over competition,” says Jarvis. “Gertrude is their platform, and this investment round allows our community to grow alongside us.”
Gertrude addresses three critical pain points in the traditional art market:
The platform’s rigorous vetting process ensures high creative standards across all price points and career stages, making it easier for buyers to find exceptional work without navigating the exclusivity of traditional galleries.
Social features allow collectors to follow their favorite artists, receive real-time updates on new works, and engage directly with creators fostering a more personal and dynamic relationship between artists and buyers.
With an intuitive hybrid social marketplace and seamless “buy now” functionality, Gertrude makes purchasing art as straightforward as any other online shopping experience, removing the intimidation factor often associated with buying art.
The Crowdcube campaign presents a rare opportunity to invest in a company positioned at the intersection of art, technology, and cultural change. With the global art market valued at $57.5 billion, Gertrude is poised to capture a significant share of the growing demand for transparent, artist-first platforms.
Investors can register interest now via Crowdcube or contact Will Jarvis directly at will@gertrude.com
Launched in 2023 and named after pioneering art patron Gertrude Stein, Gertrude The Art App is an app and online platform revolutionizing the contemporary art world. By prioritizing transparency, fair artist compensation, and direct connections between creators and buyers, the platform is building a global community that makes art more inclusive and approachable.
Interested investors can follow these steps:
1. Gertrude on Crowd Cube HERE
2. Review financial details and commit funds to secure equity in the company
For media inquiries, interviews, or additional information, please contact:
Contact Info:
Name: Will Jarvis CEO & Co-founder
Email: Send Email
Organization: Gertrude
Phone: 07946286277
Website: https://gertrude.com
Release ID: 89167868
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